Apple reports Monday: the margin matters more than the sales
Apple is worth over $5 trillion and guided to a lower gross margin as memory costs rise. Here is what the 47% to 48% guide means.
Apple reports its fiscal fourth-quarter results on Monday, Nov 2, at 1:30 p.m. Pacific, with the call at 2 p.m. It is the first report under CEO John Ternus. Most of the attention will go to revenue. The better clue may be a smaller number further down the page: gross margin.
Start with the size of the company. According to market reports, Apple closed…
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